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    ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
    ¿µ¾î±³À°ÀÇ Á¤Á¡ À×±Û¸®½¬ 700ÀÔ´Ï´Ù.
    ºñ±â³Ê¸¦ À§ÇÑ º¸Ä«ÀÇÀÌÇØ
    ¿µ¾î±³À°ÀÇ Á¤Á¡ À×±Û¸®½¬ 700ÀÔ´Ï´Ù.
     
       MZ¼¼´ë¶õ? - Generation MZ
      À̸§     |     °ü¸®ÀÚ   ³¯Â¥     |     2021-09-06   Á¶È¸     |     3362

    MZ¼¼´ë¶õ? - Generation MZ

     

     

    MZ¼¼´ë - MZers

    MZ¼¼´ë´Â ¹Ð·¹´Ï¾ó(Millennials)ÀÇ M°ú Á¦³×·¹À̼Ç(Generation)ÀÇ Z°¡ ÇÕÃÄÁø ¸»ÀÔ´Ï´Ù.

    Millennials (1981-1995³â Ãâ»ý)¿Í Z¼¼´ë (1996-2005³â Ãâ»ý)¸¦ ÃÑĪÇÕ´Ï´Ù

    ´ëÇѹα¹ÀÇ ¹Ð·¹´Ï¾ó ¼¼´ë¿Í Z¼¼´ë´Â Àüü Àα¸ÀÇ 32%ÀÎ ¾à 1700¸¸ ¸í Á¤µµÀÔ´Ï´Ù

    MZ¼¼´ë´Â µðÁöÅÐÀ̶ó´Â °øÅëÁ¡À» ±â¹ÝÀ¸·Î ÃֽŠƮ·»µå, ÀÌ»öÀûÀÎ °æÇè, ³²°ú ´Ù¸¥°ÍÀ» Ãß±¸ÇÏ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù. Áý´Üº¸´Ù´Â °³ÀÎÀÇ ÇູÀ», ¼ÒÀ¯º¸´Ù´Â ³ª´®À», Á¦Ç°º¸´Ù´Â °æÇèÀ» Áß½ÃÇÏ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù. »çȸÀû °¡Ä¡³ª Ưº°ÇÑ ¸Þ½ÃÁö°¡ ´ã±ä ¹°°ÇÀ» ±¸¸ÅÇÏ¿© ÀÚ½ÅÀÇ ½Å³äÀ» Ç¥ÇöÇÏ°í ¼Òºñ¸¦ ÅëÇØ ÀÚ½ÅÀ» Ç¥ÇöÇÏ´Â °ÍÀ» ÁÁ¾ÆÇϱ⵵ ÇÕ´Ï´Ù.

     



     

     

    MZ¼¼´ë Å°¿öµå

     

    ÈÄ·»µå- 'WHO+Friend'¸¦ ÇÕÄ£ ¸»

    ¿Â¶óÀο¡¼­ Ä£±¸°¡ ½±°Ô µÉ¼ö ÀÖ´Ù´Â ¸»ÀÔ´Ï´Ù.

     

    roller life

    ·Ñ·¯ÄÚ½ºÅ͸¦ Ÿ´Â °Íó·³ ÀλýÀ» Áñ±ä´Ù´Â Àǹ̿¡¼­ mz¼¼´ëÀÇ ¶óÀÌÇÁ½ºÅ¸ÀÏÀ» ºÎ¸£´Â ¸»À̱⵵ ÇÕ´Ï´Ù.

     



     

     

    Millennials - Gen Y :¹Ð·¹´Ï¾ó¼¼´ë Å°¿öµå

     

    Globalization

    Economic stability

    Emergence of internet

    Globalist

    Questioning

    Oriented to self

    Experience

    Festivals and travel

    Flagships

     

     

     

    Gen Z : Z¼¼´ë Å°¿öµå

     

    Mobility and multiple realities

    Social networks

    Digital natives

    Communaholic

    Dialoguer

    Realistic

    Uniqueness

    Unlimited

     

     

     

     



     

     

     

     

    ¹Ð·¹´Ï¾ó°ú Z¼¼´ë À¯»çÁ¡Àº

     

    Both demographics are digitally fluent, 

    ¸ðµÎ µðÁöÅп¡ ´ÉÅëÇÕ´Ï´Ù.

     

    They care about social justice and climate change, and

    ±×µéÀº »çȸ Á¤ÀÇ¿Í ±âÈÄ º¯È­¿¡ °ü½ÉÀ» °¡Áö°í ÀÖ±¸¿ä

     

    They tend to be more educated than previous generations.

    ÀÌÀü ¼¼´ëº¸´Ù ±³À°À» ´õ ¸¹ÀÌ ¹Þ´Â °æÇâÀÌ ÀÖ½À´Ï´Ù.

     

    When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the IMF Crisis, 2008 financial crisis and the current COVID-19 pandemic.

    ¼ºÀÎÀÌ µÇ¾úÀ» ¶§, µÑ ´Ù IMF À§±â, 2008³â ±ÝÀ¶ À§±â, ÇöÀçÀÇ COVID-19 ´ëÀ¯Çà°ú °°Àº °æÁ¦ ħü¿Í ºÒÈ®½Ç¼ºÀÇ ¿µÇâÀ» ¹Þ¾Ò½À´Ï´Ù .

     

    MZers are obsessed with transparency and authenticity

    MZ¼¼´ë´Â Åõ¸í¼º°ú ÁøÁ¤¼º¿¡ ÁýÂøÇÕ´Ï´Ù

     

     

     

     

     

     

     

     



     
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