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    ¾Æ¾Æ ÁÖ¼¼¿ä. Korea's love of iced Americano
    ÀÌ    ¸§     |     °ü¸®ÀÚ µî·ÏÀÏ     |     2023-08-08 Á¶    È¸     |     723
    ÀÌ    ¸§     |     °ü¸®ÀÚ Á¶    È¸     |     723
    µî·ÏÀÏ     |     2023-08-08

    ¾Æ¾Æ ÁÖ¼¼¿ä. Korea's love of iced Americano

     

    Why Do Koreans Drink Iced Americano in Winter?

     

     

    Koreans love drinking coffee. 

    The statistics show that Korea¡¯s annual consumption of coffee (per person) is much higher than that of the world average. What¡¯s interesting is that Koreans are obsessed with ¡°Iced¡± coffee regardless of season. 

    Çѱ¹ÀεéÀº Ä¿ÇǸ¦ ÁÁ¾ÆÇÕ´Ï´Ù.

    Åë°è¿¡ µû¸£¸é Çѱ¹ÀÇ ¿¬°£ Ä¿ÇÇ ¼Òºñ·®(1Àδç)Àº ¼¼°è Æò±Õº¸´Ù ÈξÀ ³ô½À´Ï´Ù. Èï¹Ì·Î¿î Á¡Àº Çѱ¹ÀεéÀº °èÀý¿¡ »ó°ü¾øÀÌ '¾ÆÀ̽º' Ä¿ÇÇ¿¡ ÁýÂøÇÑ´Ù´Â Á¡ÀÔ´Ï´Ù. 

     

     

     

    Korean proverb: "Even if I freeze to death, iced Americano!" The humble coffee ¡ª shots of espresso served over ice, topped up with water ¡ª has become Korea's unofficial national drink, outselling its hot counterpart even during the depths of winter, Starbucks data shows.

    "¾ó¾îÁ׾, ¾ÆÀ̽º ¾Æ¸Þ¸®Ä«³ë!"¶ó´Â ¼Ó´ãÀÌ »ý±æ Á¤µµ·Î ½ºÅ¸¹÷½ºÀÇ ÀÚ·á¿¡ µû¸£¸é, ¾óÀ½ À§¿¡ ¿¡½ºÇÁ·¹¼Ò ¼¦À» ¿Ã¸®°í ¹°À» °çµéÀÎ ¼Ò¹ÚÇÑ Ä¿ÇÇ°¡ ÇÑ°Ü¿ï µ¿¾È¿¡µµ ¶ß°Å¿î ¿¡½ºÇÁ·¹¼ÒÀÇ À½·áº¸´Ù ´õ ¸¹ÀÌ Æȸ®¸é¼­ Çѱ¹ÀÇ ºñ°ø½ÄÀûÀÎ ±¹¹Î À½·á°¡ µÇ¾ú½À´Ï´Ù.

     



     

     

    'Ah-Ah'

    Koreans take their coffee seriously.

    The average Korean drinks 353 cups per year, more than double the global average, according to a 2019 study by the Hyundai Research Institute.

    '¾Æ-¾Æ'

    Çѱ¹ÀεéÀº Ä¿ÇǸ¦ ÁøÁöÇÏ°Ô ¹Þ¾ÆµéÀÔ´Ï´Ù. Çö´ë°æÁ¦¿¬±¸¿øÀÇ 2019³â ¿¬±¸¿¡ µû¸£¸é Çѱ¹ÀÎÀº 1³â¿¡ Æò±Õ 353ÀÜÀ» ¸¶½Ã´Âµ¥. ÀÌ´Â ¼¼°è Æò±ÕÀÇ µÎ ¹è ÀÌ»óÀÔ´Ï´Ù.

     

     

     

    Coffee culture has even spawned its own language.

    Iced Americano is known as "Ah-Ah" and its die-hard drinkers are known as "Eoljuka," a contraction of a new proverb proclaiming they'd freeze to death for their drink.

     Ä¿ÇÇ ¹®È­´Â ½ÉÁö¾î ÀÚü ¾ð¾î¸¦ ³º¾Ò½À´Ï´Ù. ¾ÆÀ̽º ¾Æ¸Þ¸®Ä«³ë´Â "¾Æ¾Æ"·Î ¾Ë·ÁÁ® ÀÖÀ¸¸ç, ¾ó¾îÁ׾ ¾ÆÀ̽º ¾Æ¸Þ¸®Ä«³ë¸¦ ¿­½ÉÈ÷ ¸¶½Ã´Â »ç¶÷µéÀº "¾óÁ×¾Æ"·Î ¾Ë·ÁÁ® ÀÖ½À´Ï´Ù. 

    ¾óÁ×¾Æ

    It¡¯s a shorten word for ¡°¾ó¾îÁ׾ ¾ÆÀ̽º¡± (Ice even if I freeze to death) 

     

     

     

    Iced drinks accounted for 76 percent of total sales at Starbucks stores in Korea in 2022, the company said. Even during January's cold snap they sold more iced Americanos ¡ª 54 percent ¡ª than hot ones.

    2022³â Çѱ¹ ½ºÅ¸¹÷½º ¸ÅÀå Àüü ¸ÅÃâÀÇ 76%¸¦ ¾ÆÀ̽º À½·á°¡ Â÷ÁöÇß´Ù°í ȸ»çÃøÀº ¹àÇû½À´Ï´Ù. 1¿ùÀÇ ÇÑÆÄ¿¡µµ ±×µéÀº ¶ß°Å¿î À½·áº¸´Ù ¾ÆÀ̽º ¾Æ¸Þ¸®Ä«³ë¸¦ ´õ ¸¹ÀÌ(54%) ÆȾҽÀ´Ï´Ù.

     

     

     

    "People's tendency of consuming goods, food and beverages regardless of the weather seem to have become a new trend," 

    "³¯¾¾¿Í »ó°ü¾øÀÌ »óÇ°°ú À½½Ä, À½·á¸¦ ¼ÒºñÇÏ´Â »ç¶÷µéÀÇ ¼ºÇâÀÌ »õ·Î¿î Æ®·»µå°¡ µÈ °Í °°½À´Ï´Ù."

     

     

     

    Consuming cold water and iced beverages is forbidden in traditional Chinese medicine. However, "Koreans just drink whatever they want, regardless of whether it's cold or hot outside,"

    ÀüÅë ÇÑÀÇÇп¡¼­´Â Â÷°¡¿î ¹°°ú ¾ÆÀ̽º À½·á¸¦ ¸¶½Ã´Â °ÍÀÌ ±ÝÁöµÇ¾î ÀÖ½À´Ï´Ù. ÇÏÁö¸¸, "Çѱ¹ÀεéÀº ¹ÛÀÌ Ãäµç ´þµç »ó°ü¾øÀÌ, ¸Ô°í ½ÍÀº ´ë·Î ¸¶½Ê´Ï´Ù.

     

     

     

    Food such as the cold noodle dish naengmyun, which is served with ice cubes in the broth, is an integral part of local tradition but rarely seen elsewhere.

    ±¹¹°¿¡ ¾óÀ½À» °çµéÀÎ ³Ã¸é°ú °°Àº À½½ÄÀº Áö¿ª ÀüÅëÀÇ Çʼö ¿ä¼ÒÁö¸¸ ´Ù¸¥ °÷¿¡¼­´Â °ÅÀÇ º¼ ¼ö ¾ø½À´Ï´Ù.

     

     

     

    "Even in Japan people don't actually put ice in their cold udon noodles," 

    "The degree of cold food culture is more extreme in Korea and that may explain the popularity and prevalence of iced coffee here."

    "ÀϺ»¿¡¼­µµ »ç¶÷µéÀº ½ÇÁ¦·Î Â÷°¡¿î ¿ìµ¿¿¡ ¾óÀ½À» ³ÖÁö ¾Ê½À´Ï´Ù. "Â÷°¡¿î À½½Ä ¹®È­ÀÇ Á¤µµ´Â Çѱ¹¿¡¼­ ´õ ±Ø´ÜÀûÀ̸ç ÀÌ°ÍÀÌ Çѱ¹¿¡¼­ ¾ÆÀ̽º Ä¿ÇÇÀÇ Àαâ¿Í À¯ÇàÀ» ¼³¸íÇÒ ¼ö ÀÖ½À´Ï´Ù."

     



     

     

    Why do Koreans love iced coffee?

    Here are the three reasons we think why Koreans love iced coffee.

     

    1. To quench a thirst

    Iced coffee sometimes works as ¡°iced water.¡± For some reason, many Koreans crave coffee when thirsty. Drinking a boiling hot coffee might burn your tongue and throat.

     

    2. To consume caffeine

    Many Koreans consider coffee as a labor drink, or energy drink, that helps them to concentrate on work. It¡¯s called ¡°Caffeine Transfusion.¡± People don¡¯t have time to relax and slowly taste the coffee. They need to be quick.

     

    3. To kill the aftertaste

    A refreshing, cold taste of iced americano makes many Koreans to drink coffee after a meal to rinse off the aftertaste.

     

    Çѱ¹ÀεéÀº ¿Ö ¾ÆÀ̽º Ä¿ÇǸ¦ ÁÁ¾ÆÇÒ±î¿ä?

    Çѱ¹ÀÎÀÌ ¾ÆÀ̽ºÄ¿ÇǸ¦ ÁÁ¾ÆÇÏ´Â ÀÌÀ¯ ¼¼ °¡Áö°¡ ÀÖ½À´Ï´Ù

     

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