Trader Joe¡¯s sold out of kimbap, its latest viral offering, thanks to TikTok
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TJ's frozen Korean kimbap is super popular right now. So much so, many stores are selling out fast. Make sure to grab a couple if you spot it on your next grocery run.
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Trader Joe¡¯s newly launched frozen gimbap product is taking the U.S. market by storm. The seaweed-wrapped rice rolls became a sell-out sensation shortly after their introduction in early August.
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Kimbap (also known as gimbap) is a flavorful Korean seaweed and rice roll. And while Japanese sushi might come to mind, kimbap is actually very different. There¡¯s no raw fish involved. Kimbap is traditionally filled with grilled bulgogi, veggies, rice, ham, and eggs. The Trader Joe¡¯s version features an assortment of sautéed greens, crunchy root vegetables, and crisp pickles around a base of braised tofu. The generously sized roll is cut into nine pieces.
±è¹äÀº Çѱ¹ÀÇ Ç³¹Ì °¡µæÇÑ ±è°ú ½Ò ·ÑÀÔ´Ï´Ù. ±×¸®°í ÀϺ» ½º½Ã°¡ ¶°¿À¸¦ ¼öµµ ÀÖÁö¸¸ ±è¹äÀº ½ÇÁ¦·Î ¸Å¿ì ´Ù¸¨´Ï´Ù. »ý¼±ÀÌ µé¾î°¡Áö ¾Ê½À´Ï´Ù. ±è¹äÀº ÀüÅëÀûÀ¸·Î ±¸¿î ºÒ°í±â, ¾ßä, ¹ä, ÇÜ, °è¶õÀ¸·Î ä¿öÁ® ÀÖ½À´Ï´Ù. Trader Joe ¹öÀüÀº ººÀº ä¼Ò, ¾Æ»è¾Æ»èÇÑ »Ñ¸® ä¼Ò, µÎºÎÁ¶¸² º£À̽º¿¡ ¾Æ»è¾Æ»èÇÑ ÇÇŬÀ» °çµéÀÎ °ÍÀÌ Æ¯Â¡ÀÔ´Ï´Ù. ³Ë³ËÇÑ Å©±âÀÇ ·ÑÀº 9°³ Á¶°¢À¸·Î ÀÚ¸¨´Ï´Ù.
According to industry insiders on August 22, 'Allgot,' a kimbap manufacturer founded in 2020, commenced sales in North America earlier this month through Trader Joe¡¯s in the United States, and their frozen gimbap is witnessing a tremendous surge in popularity. The initial shipment of 250 tons, containing hundreds of thousands of gimbap rolls, sold out within moments, and preparations are now underway for a second delivery.
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The product's name uses the Korean word "Kimbap," and an English description is included beneath it. And it reads, "an assortment of sauteed greens, crunchy root vegetables, and crisp pickles around a base of braised tofu, wraps it all in a layer of rice and seaweed, then slices it into two-or-three-bite-sized rounds." The Frozen kimbap is priced at $3.99.
Á¦Ç°¸íÀº '±è¹ä'À̶ó´Â ÇÑ±Û ´Ü¾î¸¦ »ç¿ëÇÏ°í, ±× ¾Æ·¡¿¡´Â ¿µ¹® ¼³¸íÀÌ Æ÷ÇԵǾî ÀÖ½À´Ï´Ù. ±×¸®°í ' µÎºÎÁ¶¸² À§¿¡ °¢Á¾ ººÀº ä¼Ò¿Í ¾Æ»è¾Æ»èÇÑ »Ñ¸®Ã¤¼Ò, ¾Æ»è¾Æ»èÇÑ ÇÇŬÀ» ¾ñ¾î ¹ä°ú ±èÀ» ½Î¼ µÎ¼¼ ÀÔ Å©±â·Î ½ã´Ù'°í ÀûÇô ÀÖ½À´Ï´Ù. ³Ãµ¿±è¹ä °¡°ÝÀº 3.99´Þ·¯ÀÔ´Ï´Ù.
However, due to restrictions on meat exports, only vegetarian and tofu kimbap are being supplied in the United States. The product rapidly gained popularity when a video of someone enjoying the frozen kimbap was shared on social media. A TikTok video featuring a Korean American demonstrating how to prepare frozen kimbap in English garnered 770,000 likes and 3,600 comments in just six days.
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