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Why millions of people watch videos of strangers eating huge amounts of food
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Mukbang has grown into an epic internet phenomenon that millions of people watch worldwide on platforms such as YouTube, AfreecaTV and Twitch.
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Mukbang has proven inexplicably addictive for viewers everywhere, not to mention incredibly satisfying to watch — especially when you¡¯re hungry.
But, how did it become the phenomenon it is today?
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** addictive- Áßµ¶¼ºÀÌ ÀÖ´Â
** phenomenon- Çö»ó
The word mukbang is a mash-up of the Korean words ¡°muk-ja¡± (let¡¯s eat) and ¡°bang-song¡± (broadcast). If you¡¯re unfamiliar with the video genre, it¡¯s (often) live footage of a host eating copious amounts of food in front of a camera while interacting with their audience. The trend originated in South Korea, where the videos became popular via live stream channels like Afreeca TV and Twitch.
¸Ô¹æÀº ¸ÔÀÚ(¸ÔÀÚ)¿Í ¹æ¼Û(¹æ¼Û)ÀÇ ÇÕ¼º¾îÀÔ´Ï´Ù. ºñµð¿À À帣¿¡ Àͼ÷ÇÏÁö ¾ÊÀº °æ¿ì ÁøÇàÀÚ°¡ ûÁß°ú »óÈ£ ÀÛ¿ëÇÏ¸é¼ Ä«¸Þ¶ó ¾Õ¿¡¼ ¸¹Àº ¾çÀÇ À½½ÄÀ» ¸Ô´Â ¶óÀÌºê ¿µ»óÀÔ´Ï´Ù. ÀÌ À¯ÇàÀº Çѱ¹¿¡¼ ½ÃÀ۵Ǿú°í, ÀÌ ¿µ»óµéÀº ¾ÆÇÁ¸®Ä« TV¿Í Æ®À§Ä¡¿Í °°Àº ¶óÀÌºê ½ºÆ®¸² ä³ÎÀ» ÅëÇØ Àα⸦ ¾ò¾ú½À´Ï´Ù.
**footage - (ƯÁ¤ÇÑ »ç°ÇÀ» ´ãÀº) Àå¸é[ȸé]
** copious- ¾öû³ (¾çÀÇ), ¹æ´ëÇÑ
Mukbang initially gained popularity in South Korea during the 2010s. It involved people showcasing a wide range of foods from various cultural backgrounds through an online platform, and typically getting paid in the process.
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** initially - óÀ½¿¡
While eating, mukbangers often add conversational content as well to connect with their audience. This helps make viewers feel less alone when they themselves eat.
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But why is it so appealing to so many people?
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One possible answer is visual hunger, or the idea of ¡°eating with our eyes.¡± Because the brain and visual system are so closely connected, looking at beautiful images of food increases the human desire for it, as well as the satiation of hunger. Many people naturally associate food with pleasure, so it brings them a sense of happiness when vicariously enjoying food through online mukbangers.
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** vicariously - ´ë¸®·Î¼; ´ë¸®·Î
In Korea, many fans watch people eat in real time: Korean BJs broadcast their meals on AfreecaTV, where live comments stream down the side of the frame and viewers can respond with balloon tokens, giving small micro payments to their hosts. Because the comments are live, hosts interact with their fans and take suggestions. With most Koreans watching on their mobile devices, the comments section feels like a chat room with all of your friends.
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Competitive overeating has found a new home (and millions of viewers) on YouTube. But while entertaining, for some people it can be dangerous and triggering.
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And with binge eating being the most common eating disorder, was it OK to watch people eat heaps and heaps of food for my own enjoyment?
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**binge - Æø½ÄÇÏ´Ù
** disorder - (½Åü ±â´ÉÀÇ) Àå¾Ö[ÀÌ»ó]
Eating unhealthy food and burning it in the short term contributes to stress and fatigue and depletes the energy needed for normal activities, like work. In the longer term, it can contribute to an increased risk of developing high blood pressure, high cholesterol, heart disease, eating disorders and depression.
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The physical effects on the broadcasters are alarming, but mukbang shows also trigger eating disorders in viewers. Mattias Strand, a senior consultant psychiatrist from the Stockholm Centre for Eating Disorders, has conducted the first-ever study into mukbang shows and eating disorders and has said that these videos can be a destructive force.
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We found that watching mukbang could certainly be problematic for people who already suffer from disordered eating, in that it could trigger binge eating or serve as an inspiration for eating too little,¡±
¡°Some people seem to keep coming back for more, and some of them probably have their own issues around eating.¡±
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**problematic - ¹®Á¦°¡ ÀÖ´Â[¸¹Àº]
**inspiration - ¿µ°¨[ÀÚ±Ø]À» ÁÖ´Â »ç¶÷[°Í]