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    ¸íÇ°ÀÇ Çö½Ç
    ÀÌ    ¸§     |     °ü¸®ÀÚ µî·ÏÀÏ     |     2024-10-08 Á¶    È¸     |     1202
    ÀÌ    ¸§     |     °ü¸®ÀÚ Á¶    È¸     |     1202
    µî·ÏÀÏ     |     2024-10-08

     

     

    ¸íÇ°ÀÇ Çö½Ç


    The growing demand for rare and exclusive products has turned LVMH into one of Europe's largest companies, with a market value exceeding 300 billion euros ($330 billion), leading the luxury sector's rapid expansion. 

    Èñ±ÍÇÏ°í µ¶Á¡ÀûÀÎ Á¦Ç°¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡Çϸ鼭 LVMH´Â ½ÃÀå °¡Ä¡°¡ 3,000¾ï À¯·Î(3,300¾ï ´Þ·¯)¸¦ ³Ñ´Â À¯·´ ÃÖ´ë ±â¾÷ Áß Çϳª·Î ¼ºÀåÇÏ¿© ·°¼Å¸® »ê¾÷ÀÇ ºü¸¥ ¼ºÀåÀ» À̲ø°í ÀÖ½À´Ï´Ù. 

     

     

    To meet high demand or quickly cut back when demand drops, luxury brands rely on a network of contractors and subcontractors. 

    In Prato, Tuscany, Abbas and Arslan Muhammad, undocumented migrants from Pakistan, described working for years in workshops supplying luxury brands. 

    ¼ö¿ä°¡ ³ôÀ» ¶§ »ý»êÀ» ´Ã¸®°Å³ª ¼ö¿ä°¡ °¨¼ÒÇÒ ¶§ ½Å¼ÓÈ÷ Ãà¼ÒÇϱâ À§ÇØ, ·°¼Å¸® ºê·£µåµéÀº °è¾à¾÷ü¿Í ÇÏû¾÷üµéÀÇ ³×Æ®¿öÅ©¿¡ ÀÇÁ¸ÇÕ´Ï´Ù. 

    Å佺ī³ªÀÇ ÇÁ¶óÅä¿¡¼­, ÆÄÅ°½ºÅº¿¡¼­ ¿Â ºÒ¹ý ÀÌÁÖÀÚ Abbas¿Í Arslan Muhammad´Â ¸íÇ° ºê·£µå¿¡ ³³Ç°ÇÏ´Â ÀÛ¾÷Àå¿¡¼­ ¼ö³â°£ ÀÏÇß´Ù°í ¸»Çß½À´Ï´Ù. 

     

     

    Abbas, 32, who previously worked as a welder in Pakistan, arrived in Italy through the Balkans in 2015. He worked in a Chinese-run workshop in Incisa Valdarno, near Florence, in a leather goods district without a work permit. 

    32¼¼ÀÇ Abbas´Â ÆÄÅ°½ºÅº¿¡¼­ ¿ëÁ¢°øÀ¸·Î ÀÏÇßÀ¸¸ç, 2015³â¿¡ ¹ßÄ­ ¹Ýµµ¸¦ ÅëÇØ ÀÌÅ»¸®¾Æ¿¡ µµÂøÇß½À´Ï´Ù. ±×´Â ÇÇ·»Ã¼ ±ÙóÀÇ °¡Á× °ø¿¹·Î À¯¸íÇÑ Incisa ValdarnoÀÇ Áß±¹ÀÎ ¿î¿µ ÀÛ¾÷Àå¿¡¼­ ³ëµ¿ Çã°¡ ¾øÀÌ ÀÏÇß½À´Ï´Ù.

     

     

    Abbas, along with about 50 other Pakistani, Afghan, and Chinese migrants, produced bags and leather accessories for international luxury brands. Abbas, whose job was to dye leather, worked standing for 14 hours a day and experienced severe pain in his legs. 

     Abbas´Â ¾à 50¸íÀÇ ÆÄÅ°½ºÅº, ¾ÆÇÁ°¡´Ï½ºÅº, Áß±¹ ÀÌÁÖÀÚµé°ú ÇÔ²² ¼¼°èÀûÀÎ ¸íÇ° ºê·£µå¿ë °¡¹æ°ú °¡Á× ¾×¼¼¼­¸®¸¦ ¸¸µé¾ú½À´Ï´Ù. ±×ÀÇ ¾÷¹«´Â °¡Á×À» ¿°»öÇÏ´Â °ÍÀ̾ú°í, ±×´Â ÇÏ·ç¿¡ 14½Ã°£À» ¼­¼­ ÀÏÇÏ¸ç ´Ù¸®¿¡ ½ÉÇÑ ÅëÁõÀ» °Þ¾ú½À´Ï´Ù. 

     

     

    He earned between 600 and 700 euros a month from a part-time contract, and 400 to 500 euros in cash for extra hours. Union official Francesca Ciuffi mentioned that such practices remain common in Prato's workshops.

    ±×´Â ÆÄƮŸÀÓ °è¾à¿¡¼­ ¿ù 600~700À¯·Î¸¦, Ãß°¡ ±Ù¹« ½Ã°£¿¡ ´ëÇØ Çö±ÝÀ¸·Î 400~500À¯·Î¸¦ ¹Þ¾Ò½À´Ï´Ù. ³ëÁ¶ °ü°èÀÚÀÎ Francesca Ciuffi´Â ÇÁ¶óÅäÀÇ ÀÛ¾÷Àå¿¡¼­ ÀÌ·¯ÇÑ °üÇàÀÌ ¿©ÀüÈ÷ ÈçÇÏ´Ù°í ¾ð±ÞÇß½À´Ï´Ù.

     

     



     

     

     

     

    ¸íÇ°¿¡ ¼û°ÜÁø ½É¸®


    The psychology behind why people are drawn to purchasing luxury goods often revolves around several key factors. First, luxury items are seen as symbols of status and wealth. 

    Owning them provides a sense of social prestige and allows individuals to signal their success to others.

    »ç¶÷µéÀÌ ¸íÇ°À» ±¸¸ÅÇÏ·Á´Â ½É¸®´Â ¸î °¡Áö ÇÙ½É ¿ä¼Ò·Î ¼³¸íµÉ ¼ö ÀÖ½À´Ï´Ù. ù°, ¸íÇ°Àº ÁöÀ§¿Í ºÎÀÇ »ó¡À¸·Î ¿©°ÜÁö¸ç, À̸¦ ¼ÒÀ¯ÇÔÀ¸·Î½á »çȸÀû ¸í¼ºÀ» ¾ò°í ÀÚ½ÅÀÇ ¼º°øÀ» ´Ù¸¥ »ç¶÷µé¿¡°Ô °ú½ÃÇÒ ¼ö ÀÖ°Ô ÇÕ´Ï´Ù. 

     

     

     Second, people may buy luxury goods for the sense of exclusivity and uniqueness they offer. Luxury brands often create limited-edition products, making the buyer feel special and part of an elite group. 

    µÑ°, ¸íÇ°Àº µ¶Á¡¼º°ú µ¶Æ¯ÇÔÀ» Á¦°øÇϱ⠶§¹®¿¡ »ç¶÷µéÀº À̸¦ ±¸¸ÅÇÏ·Á ÇÕ´Ï´Ù. ¸íÇ° ºê·£µå´Â Á¾Á¾ ÇÑÁ¤ÆÇ Á¦Ç°À» ¸¸µé¾î ±¸¸ÅÀÚ¿¡°Ô Ưº°ÇÑ ´À³¦À» ÁÖ°í, ¿¤¸®Æ® ±×·ìÀÇ ÀÏ¿øÀÌ µÈ µíÇÑ ¸¸Á·°¨À» ÁÝ´Ï´Ù. 

     

     

    Third, luxury items are perceived as having higher quality, craftsmanship, and durability, which can justify the higher price in the consumer's mind. Lastly, emotional satisfaction and self-reward also play a role; people may buy luxury goods as a way to celebrate achievements or boost self-esteem.

    ¼Â°, ¸íÇ°Àº ´õ ³ôÀº Ç°Áú, ÀåÀÎÁ¤½Å, ³»±¸¼ºÀ» °¡Áø °ÍÀ¸·Î ÀνĵǸç, ÀÌ´Â ¼ÒºñÀÚÀÇ ¸¶À½¼Ó¿¡¼­ ³ôÀº °¡°ÝÀ» Á¤´çÈ­ÇÏ´Â ¿ä¼Ò°¡ µË´Ï´Ù. ¸¶Áö¸·À¸·Î, Á¤¼­Àû ¸¸Á·°¨°ú Àڱ⠺¸»óµµ Áß¿äÇÑ ¿ªÇÒÀ» Çϴµ¥ »ç¶÷µéÀº ¼ºÃ븦 ÃàÇÏÇϰųª ÀÚÁ¸°¨À» ³ôÀ̱â À§ÇØ ¸íÇ°À» ±¸¸ÅÇÒ ¼ö ÀÖ½À´Ï´Ù.

     

     

     

     

     

     

     

     

     



     
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